What is the Klarna ‘Old Credit is History’ campaign? And how does it benefit this new age of consumerism?
Klarna, the largest fintech in Europe, launched its OOH campaign ‘Old Credit Is History.’ in September 2021, holding an event across 3 days in Soho London’s, Greek Street.
Klarna showcased the history and evolution of money whilst informing consumers about the future of payments in its latest interactive campaign.
The campaign looked at the evolution of money from the first coins produced, paper notes and the first banks that opened right up until the present day and our use of digital currencies. The history of payments highlights how outdated the credit model has become and its need to join history.
Klarna invited everyone including the Swinton sisters into a three-storey museum, where you could follow mankind’s financial journey through the ages. Guest speakers included financial expert Kia Commodore and Sunday Times best -selling author and Psychotherapist, Owen O’Kane. At the event, we experienced a journey back in time with food from a paleo diet (a delicious grazing box beautifully packed by Grape & Fig) and guests could transform their looks with free of charge beard trims and blow drys.
Check out the TikTok for a peek at our time with Klarna
Alex Marsh, Head of Klarna UK said, “At Klarna, we’ve always been vocal in our belief that traditional credit models are stuck in the past and don’t benefit consumers. It’s time antiquated financial businesses listened to what consumers want and offered better ways to pay that provide flexibility, choice and control, without any hidden fees.
“It’s been so insightful working on the campaign to understand the journey money has taken over thousands of years and what could be coming up next. We believe that old credit solutions should become a thing of the past and Old Credit Is History is a fun, tongue-in-cheek way to bring that important message to life.”
With over 90 million global active users and 2 million transactions a day, Klarna is meeting the changing demands of consumers who want to shop, pay and bank on one intuitive platform and with one trusted brand. Over 250,000 global retail partners, including H&M, Saks, Sephora, Macys, IKEA, Expedia Group, Samsung, ASOS, Peloton, Ralph Lauren, Abercrombie & Fitch, Nike and Shein have enabled Klarna’s innovative shopping experience online and in-store. Klarna is one of the most highly valued private fintechs globally with a valuation of $45.6 billion. Klarna was founded in 2005, has over 4,000 employees and is active in 17 markets. Klarna has been backed by Sequoia Capital since 2010 and more recently, SilverLake, Dragoneer, Bestseller Group, Permira, Ant Group, HMI Capital, TCV, NorthZone, Commonwealth Bank of Australia, Chrysalis Investment Company Limited, funds and accounts managed by BlackRock amongst others.
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