Do You Have To Be An Influencer To Apply For Big Brother?

Do You Have To Be An Influencer To Apply For Big Brother?

Do You Have To Be An Influencer To Apply For Big Brother?


ITV have announced that it is set to revive the iconic reality series Big Brother, following a five year hiatus after it was axed back in 2018. The news was confirmed by a promotional video that aired during the Love Island series finale on ITV2 on Monday (1 August) evening.

Do You Have To Be An Influencer To Apply For Big Brother?

Do You Have To Be An Influencer To Apply For Big Brother?

The show see’s a group of contestants, called the housemates, living together in a special house that is completely isolated from the outside world. Throughout the show, the housemates take part in challenges, weekly tasks and nominate their fellow contestants to be eliminated from the house.

Big Brother queen Davina McCall is ‘very excited’ about the project of it returning after five years off screen, but shares a lot of other fans’ hopes about the line-up. 

The OG Big Brother boss, Davina, who was the heart and soul of the show during its decade on Channel 4, has finally spoken about the reboot and hopes ITV2 doesn’t repeat the same mistake as the later series on Channel 5, which were generally made up of influencers, models and desperate wannabe celebs. 

Rylan also shared his hopes for the upcoming return. “Praying for *Normal housemates from all walks *Live evictions *No outside contact *Public vote *Adopt a small part of gameplay from overseas territories *Some form of Live feed *Big Brother to always be in charge,”

No influencers

Big Brother is at its best when it casts people who are in it for the experience, rather than the exposure, so it is vital that the new iteration of Big Brother holds public auditions and casts housemates with more to offer than 30,000 Instagram followers.

It was the joy of watching “raver” Tracey, who proudly doesn’t wash every day, rub shoulders with “south London It girl” Charly that made the show so compelling.

Big Brother Teases 2023 Return: Here's How To Apply

Do You Have To Be An Influencer To Apply For Big Brother?

The show’s decision to focus on influencers and fame chasers is what slowly killed the series. When Big Brother started focusing on the careers of its contestants after the show instead of in-the-moment entertainment is when it started to decline. It was around this time it started to lose its viewers, not because there wasn’t interest, but because the rapid change was unwelcome.

Those who entered the show with a set character, persona and goal were quickly forgotten about – Ryan Rucklege, Marco Pierre White Jnr, Lateysha Grace – but the lasting legacy of Big Brother is the housemates who threw all caution to the wind. Makosi and Anthony in the hot tub, Nikki screaming in the diary room, Mikey getting hit across the head with a baseball, and Kinga and her wine are the Big Brother moments the public wants a return to.

One fan took to Twitter to post: “When they bring #BigBrother back next year, they best keep it real, no scripting, no influencers. Like Anthony has just said on This Morning, we want Frank from Wigan.”

Casting influencers and career chasers arguably goes against the entire idea of reality television. We’re not viewing normal people in their most vulnerable and chaotic moments, we’re watching highly calculated people try and manipulate television bosses. We need to have, not the most compatible housemates or the sort to hopefully cause drama, but the most random characters possible.

Apply For Big Brother?

Do You Have To Be An Influencer To Apply For Big Brother?

Unlike Love Island, which tends to cast physically fit and stereotypically beautiful people to spend the summer in swimwear, fans of BB are hoping to see everyday folk sitting in the Diary Room chair. When it comes to BB, people made it clear that they want to see “normal people” competing for the prize.

Apply For Big Brother?

A dedication to true diversity

Love Island came under fire last year when its creative director, Richard Cowles, defended its lack of body diversity, explaining that they wanted the contestants “to be attracted to one another”.

Big Brother can’t hold such prejudices, and its past series have proved that those who usually aren’t seen on TV are embraced and adored by the public – BB5 had a trans winner in Nadia, while Pete Bennett, who has Tourette’s, won BB7.

jade goody big brother

Do You Have To Be An Influencer To Apply For Big Brother?

Perhaps the most famous housemate, the late Jade Goody got her start as a contestant on the third series of Big Brother in 2002 alongside Alison Hammond, BBC radio host Adele Roberts and eventual winner Kate Lawler. The series catapulted Jade to stardom with her exploits dotting the pages of tabloid newspapers.

The late Nikki Grahame rose to fame after appearing on the 2006 series of the hit reality show. After entering the house dressed as a Playboy bunny, Nikki quickly became known for her temper tantrums and Diary Room histrionics, including the now famous ‘who is she?’ rant.

The return of Big Brother could be an eye-opening experience for viewers, if ITV is brave enough to make bolder choices.

“The public will once again play a crucial role, voting throughout the series and ultimately determining the winner, who will walk away with a life-changing cash prize,” the show’s producers said in a statement. “Clever tasks, nail-biting nominations, and live evictions” were also mentioned.

Do You Have To Be An Influencer To Apply For Big Brother?

Big Brother will have a “refreshed” and “modern” style, according to Paul Mortimer, Director of Reality Commissioning & Acquisitions and Controller for ITV2, ITVBe, and CITV. He also stated that the revival will include “some added twists that appeal to today’s audience.”

I think it’s safe to say that NO, you do not have to be an influencer to apply for Big Brother 2023 – The audition and casting process is the most effective way for “normal” or non influencers to be in with a chance of appearing on the show. The public have spoken and have made it very clear about what they want and who they want to see on the next series and it is 100 percent not a Molly Mae.

Details on how to apply for Big Brother 2023 can be found here.

Stay safe and take care,

Sammi xx

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Do You Have To Be An Influencer To Apply For Big Brother?

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Do You Have To Be An Influencer To Apply For Big Brother?

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